Privacy Policy

Last updated 12 October 2026

This policy explains how Clothd ("we") handles your data. The data controller is Grønlund Investments EMV, CVR 42292028, Denmark. Contact: madsgroenlund1@gmail.com.

What we collect

• Photos you choose. Photos you take or select in the app are uploaded so we can detect clothing and cut it out. When you use “Find clothes in Photos”, downscaled copies of your recent photos are sent for analysis only; they are not stored. Only the items you choose to add are saved.
• Your closet. Clothing images, names, tags (category, colors, material, seasons), notes, prices you enter, outfits, plans and wear history.
• Style preferences you give during onboarding (style, colors, lifestyle).
• Account. An anonymous account ID, and your email or Apple ID identifier if you sign in.
• Approximate location, only if you allow it, to fetch the weather. Rounded coordinates are sent to the weather service; we don't store your location.
• Purchases. Subscription status from Apple via RevenueCat. We never see your payment details.

We do not use your data for advertising, we do not sell it, and we do not track you across other apps or websites.

How we use it

To provide the app: building your digital closet, generating outfit suggestions, syncing your data, and managing your subscription. Legal basis: performance of our contract with you (GDPR art. 6(1)(b)), and consent for location and photo access, which you can withdraw in iOS Settings.

Service providers

• Supabase (EU, Frankfurt): database, file storage and sign-in.
• Anthropic: AI analysis of clothing photos and outfit suggestions. Data is not used to train models.
• fal.ai: background removal and garment cut-outs.
• RevenueCat and Apple: subscriptions.
• Open-Meteo: weather forecasts (receives rounded coordinates only).

Some providers process data outside the EU/EEA; transfers are covered by the EU Standard Contractual Clauses or an adequacy decision.

Retention and deletion

We keep your data while your account exists. Delete your account any time in the app (You › Delete account); your account, images and data are then permanently deleted from our systems. Photos analyzed during a camera-roll scan are not retained.

Your rights

You can request access to, correction, export or deletion of your data, and object to or restrict processing, by emailing us. You may also complain to the Danish Data Protection Agency (Datatilsynet).

Children

Clothd is not directed at children under 13, and we don't knowingly collect their data.

Changes

We'll post updates here and update the date above.

Clothd is made by Grønlund Investments EMV · CVR 42292028 · Denmark